New Balance 2012

‘The most New Balance shoe ever’ says it all, right? No, actually. The 2012 might be our unlikeliest icon. The 2012 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase. This unassuming, unpretentious versatility is exactly what launched the 2012 into the ranks of all-time greats. As hybrid road/trail design built on a wider last than the previous generation’s narrow racing silhouettes, the 2012 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe. That’s why today, the 2012 is synonymous with the boundary defying New Balance style, and worn by anyone.